Brand Guide: Danica Jubilee
For the young soul, the free spirit, the animal lover, or the one who simply appreciates a good laugh, Danica Jubilee is the perfect companion.
This joyful collection is a celebration of the simple things that bring color, vibrancy, and inspiration to our lives. From designs and motifs that celebrate watching your garden grow, touring your town by bike, to encouraging messages, Danica Jubilee reminds us that we all have the power to cultivate kindness in our community and to make our world a better place. An eclectic collection that connects us all with heartfelt gift ideas and items for our homes—let Danica Jubilee be the reason you smile today!
Vibrant gifts and goods that cultivate kindness and spark joy.
Vibrant gifts and goods that cultivate kindness and spark joy.
Brand Guidelines
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Holiday Colors
Two supporting colours have been selected for use on holiday specific packaging, graphics and displays.
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Full Colour Logo
The full Danica Jubilee logo should be used in full colour whenever possible, and appropriate. Minimum application size: 0.5" wide.
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Logo Variations
The 'j' brand mark can be used for secondary applications, where the full logo is already used elsewhere. It does not yet have the brand recognition to stand on its own.
The horizontal Danica Jubilee logo is used only when graphic restrictions prevents the full logo.
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Fonts
Houschka Rounded: Display & Body
Set in all lower case for display type.
Tracking: 10-20Lust: Display
Set in all lower case for display type.
Tracking: 10-20Avenir: Body Copy
Set in oblique weights.Source Sans: Web Safe
Set in oblique weights. Fall-back fonts: Helvetica neue > Helvetica > Arial -
Patterns
The Danica Jubilee confetti pattern can be used with all brand colours.
A supporting polka dot pattern can be used for more subtle brand applications.
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Applications
Stick with lowercase text for Danica Jubilee as a general rule, paired with all uppercase accents. Special consideration: when a country name is involved, set that part of the message in all uppercase to get around the capitalization rule.
Organic, 'wavy' baselines can be a fun treatment for Danica Jubilee header copy. Ensure to turn off ligatures for this treatment.
Divider lines should be set to 'wavy' in 6 pt. (InDesign).
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Icons
Many icons and badges are available for Danica Jubilee.
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Graphic Elements
Simple vector illustrations along with surface design artwork help tell the brand story.
Danica Resources
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